Internet marketing strategy. Search engine optimization
Internet marketing strategy. Search engine optimization (SEO) is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results. When your pages rank high on the search engines and maintain their positions, you can get almost free, passive traffic to your website consistently.
How to do it
If you want to rank high on search engines, you have to target topics that your audience is searching for. Finding what these topics are is a process known as keyword research, and the easiest way to begin is to use a keyword research tool like Ahrefs’ Keywords Explorer.
Internet marketing strategy. Content marketing
Content marketing is the process of creating and distributing content to attract and retain customers.
How to do it
To get started, fill in the content strategy canvas. Your goal is to answer five simple questions:
- Who are you creating content for?
- Why are you creating content?
- What type of content will you create?
Pay-per-click marketing
Pay-per-click (PPC) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad.
Search engine ads are the most common ad format in PPC marketing. Other formats include display ads on websites and social media ads, such as those you see on Facebook, Instagram, and YouTube.
Internet marketing strategy. Affiliate marketing
Affiliate marketing is where other people promote your products in return for a commission. For example, if your product costs $100, you can pay an affiliate $10 for each sale they generate for you.
How to do it
You’ll first need to create an affiliate program that people can sign up for. This gives them a unique link they can use to promote your product and track the sales they generate.
Then you’ll need to look for people who may want to promote your product.
Video marketing
Video marketing is using videos to promote and educate your target audience. It’s also used to increase brand awareness and social engagement, allowing you to reach new and bigger audiences.
Internet marketing strategy. How to do it
To begin, you need to know what kind of videos you want to create. There are three main objectives for video marketing: brand awareness, education, or entertainment.
If your goal is to create videos for brand awareness or entertainment, then the good and bad news is there is no template. It all boils down to your creativity.
Podcasting
Podcasting is a type of content marketing that focuses on producing audible content. It is great for brand-building and growing an audience.
Internet marketing strategy. How to do it
There are two major strategies when it comes to podcasting:
- Start your own podcast
- Appear on someone else’s podcast
Conversion rate optimization
A conversion is when a website visitor takes an action you want them to take on your website. So conversion rate optimization (CRO) is the process of optimizing your website or its pages to improve or encourage more of the actions you want visitors to take.
How to do it
Like SEO, CRO is not one and done. You can always optimize more. So rather than being one-off hacks you apply to your website, CRO is a systematic process informed by data.
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